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This Corporate Battle For the Cable News Network Shows How Dysfunctional American Media Truly Is.

Late Thursday, as rumors swirled regarding a shooting at Brown University, the network's Kaitlan Collins used social media, pointing out the conflicting information and guiding the public to her channel's 9pm newscast.

Even though it is by no means a impeccable news source, her statement resonated to many. It remains one of the outlets where you can find grounded and largely reliable reporting – especially during crises like the one unfolding close to a New Hampshire storage facility.

A Precarious Situation Amid a Corporate Struggle

Yet CNN, now 45 years old, finds itself in a precarious situation as two huge media empires vie for ownership of its parent company, Warner Bros Discovery.

Regardless of who wins, the fate of CNN has turned into a major game of mergers and acquisitions, not as a question of what helps the information-seeking public.

“Here is one more case of the profound systemic issues with roots in many years of regulatory actions,” said Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the Penn.

The conjecture about who will own Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – fails to grasp a larger point.

“It is often framed as a financial tale with influential figures as the main characters, but there is hardly any discussion of the societal benefit,” Pickard said.

The Additional Layer: The Former President

The network's predicament is complicated by Donald Trump’s longstanding stance about a network he has frequently denounced as perhaps his primary “fake news” antagonist.

Remember the cries of “CNN sucks!” at Trump's rallies, his team's disciplinary suspension of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in White House briefings.

Trump now asserts that CNN needs new ownership. This can be interpreted as ownership that will shield him from negative coverage and examination. That is a factor in why he appears to support Paramount Skydance, which has made a aggressive takeover attempt.

He has grounds to favor that bidder more. For one thing, it is led by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

Paramount, parent of CBS News, also recently placed the right-leaning Bari Weiss, noted for her “anti-woke” beliefs, as the lead editor of that historic news network.

A Future of Continued Uncertainty

It is important to note, if Netflix prevails, CNN and other cable outlets would first be carved out into a separate entity. This might be a relief to many at the network, but it’s far from a secure position. That setup could set up CNN for yet another acquisition. It never ends.

If you ask Timothy Wu, a great deal of this is a violation of antitrust statutes, anyway. The well-known analyst of big tech’s dominance wrote recently that anti-trust laws should block both deals.

“Each proposed deal would be harmful to the country, and both should be contested by the government,” Wu recently wrote.

The Fundamental Problem and a Potential Solution

Regardless of the resolution with this particular battle, the larger issue remains.

“What we have now is a very system hostile to democracy, but we shouldn’t give in to a sense of powerlessness,” Pickard noted. Government actions – dating back to the 1930s and 1940s – helped to create this overly commercial monster, and revised policy decisions can fix it.

Is this likely in an era where the top communications regulator refuses to acknowledge that the agency is independent? Overhaul is a distant prospect now, but that doesn’t mean it will never happen.

Policies that support independent news organizations, reinforce local journalism, subsidize public media, and outlaw the accumulation of media power in too few hands are not only possible – they are vital for a functioning democracy.

In the world of media ownership, larger is not superior. And news organizations including CNN must not be pieces in the most recent acquisition battle.

About the author

Daniel Norris

A passionate collector and expert in trading card markets, with over a decade of experience in rare memorabilia.

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